900 Increase in Organic Traffic in 11 Months 1

How I Scaled an Edtech blog from 5K to 51K Clicks/day Organic Traffic in 11 Months [Case Study]

Last year, in April, I got the opportunity to work with a leading Edtech company based out of Bangalore.

My friend referred me to this company, connected me to the Co-founder. Referrals are gold mine. Create your network.

The company was facing many challenges in terms of Digital Marketing when I joined as an independent consultant. Including increasing online presence and organic traffic. As India was locked down in March 2020, there was a surge of traffic on Educational website and the company was upbeat about that and wanted to capture more traffic.

I focused on SEO first to capture organic traffic for their blog. The result.

You can download the case study here.

Result

  • 5K to 51K clicks/day (weekly avg) in 11 Months in Google Search Console. Increase of 900%.
  • 3,342 keywords to 10,452 keywords ranking on First page of Google in 11 Months [ SEMrush ]. Increase of 212% in keyword coverage.
  • 3.2K to 26K Avg Organic Sessions/day in 11 Months.

The main challenge company was facing related to scaling Organic Traffic from Google –

900 Increase in Organic Traffic in 11 Months 1

Challenges

  • No Clear Strategy
  • Creating lot of content with out any plan
  • Technical SEO issues

These were 3 major challenges, along with many other issues.

So as I started working the first thing I did was doing extensive SEO & Website audit.

What were the findings?

  • Keyword Research & mapping was not done due diligently
  • Category mapping was not done effectively
  • Silo Structure was not followed properly
  • Continuously content was not updated
  • Team was not oriented towards solving the targeted groups (TG) problem
See also  10 Amazing Digital Marketing Tools You Need To Use in 2021

Solutions

  1. Content Marketing
    1. Focus on Specific Topics
    2. Increase Topical Relevancy [E-A-T]
    3. Completing Silo Structure
    4. Periodically update old content
  2. Technical Content
    1. Improve Internal Linking
    2. Improve Crawling & Indexing
    3. Focus on Structured Data like FAQ Schema, How-To Schema, Practice Problems Schema
    4. Periodic Site Audit and improvement in Website Performance

These 2 strategy worked in favor and I was able to scale the blog.

Download the case study here.

Leave a Comment

Your email address will not be published. Required fields are marked *