Digital Marketing Salary in India

Word out on the street is that the digital marketing industry is rising at whopping charges. It gives high-paying digital marketing salary packages and is one of the hottest career pathways across the world. 

Every business in all sectors largely depends on the digital landscape for rewarding growth, the digital marketing industry. Without a shred of doubt, digital marketing offers better pay than most roles do, at the same experience level.

Especially since the covid-19 pandemic, businesses are reliant on digital mediums for most of their works and activities. Thus, the scope and reach of digital marketing have blossomed even further. This has consequently led to an increment in the number of jobs and salaries offered to them. 

So, if you want to be a part of this fast-rising, challenging, and demanding industry then you are on the right track. Here, we will discuss the digital marketing salaries that are offered in 2021 for all the different digital marketing job roles. There are many insights on the skills that are needed for each role as well. 

And if you are someone who wants to get their basics strong, you can take a free class on digital marketing basics and secrets to get you started. 

Digital Marketing Salary for Top Roles in India:

Search Engine Optimization Specialist: 

If technical jobs are your strong suit, Search Engine optimization roles might be your choice for a career. An SEO Specialist’s primary focus is to generate targeted website footfall and make it appear on google’s first page for related keywords. SEO copywriting, keyword research, search engine algorithms are some of the key skills needed to become a Search Engine Optimisation Specialist.

Search Engine Optimization Specialist Salary 

Salary for a fresher in digital marketing for a Search Engine Optimization Specialist is an average of ₹1,76,578 per annum in India. An SEO Specialist with less than 4 years of experience earns about ₹234,460 in India. Search Engine Optimization Specialists with 5-9 years of experience can expect about an average of ₹4,58,532 in India. 

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Key Responsibilities of an SEO Specialist:

  •  Carry out on-site and off-site optimization and analysis.
  •    Help to create prime quality content, which is also SEO-friendly.
  • Carry out detailed keyword research to compel website traffic.
  • Execute and plan link building strategies

Pay Per Click Specialist or Analyst

Pay-per-click Analyst is one of the up-and-coming digital marketing careers in 2021. This specific job role requires a person who has the correct knowledge and ability to gain profit that is equal to or greater than that of the investment. Someone who can fulfill this target will get hired by the company. 

Companies, after getting satisfactory results, make sure to push their boundaries and attempts for paid advertising. You must have an overall knowledge of campaign creation and a thorough understanding of the psychology that works behind every relevant click. This will help you to bag a job as a Pay-per-click Analyst in top companies. 

The average salary of an entry-level Pay-per-click Analyst with less than a year’s experience is around ₹3 lakhs per annum in India. A PPC Analyst with more than or equal to 2 years of experience can expect to be paid an average of ₹4-5 Lakhs per annum in India.


Key Responsibilities of a PPC Analyst:

  • Take care of Paid Ad Campaigns on Google Ads, Search & Display & other Ad Networks
  • Rightly implying keyword bids
  • Administer advertisement campaigns on Facebook, LinkedIn, Quora, and all the other social media networks
  • Improve quality score
  • Monitor daily and monthly budgets
  • Understanding of Google Analytics is needed
  • Supervise graphic design for the campaign at hand

Web Developer

A web developer is expected to stay updated with the numerous coding languages that are used, and have the panache to create both functional and attractive websites for the company. A highly skilled web developer will analyze what the user needs to ensure the content, graphics, and navigation that will provide a positive user experience.

In all cases, a web developer has proper knowledge of HTML coding, computer software, and graphic design to generate a website that provides the best user experience and can achieve all the required business goals. It is one of the in-demand digital marketing skills required to have in today’s digital world.

Web developer’s salary                

Web developers who can produce as well as maintain striking and user-friendly websites are obviously in high demand, and those having the abilities to meet these demands can wish for a decent salary out of this profession.

No Code Development

No-code development is a kind of web development that allows not only programmers but also non-programmers to create software with the help of a graphical user interface, instead of writing code.

No-code is purely an abstraction layer above code. It means that it takes the basics of code and translates them into a simple drag and drop solutions —  which in turn allows creators to build modern apps and websites visually. Webflow is a no-code development platform, and it delivers all of the functionality that CSS, HTML5, and Javascript, but you do not have to be acquainted with any of these programming languages to hop in and start building.  

No-code gives those who would not otherwise be creators, the scope to see their thoughts become reality. Whatever someone’s level of expertise might be, no-code lets people get more skillful, in less time.

Developers, with deeper technical backgrounds, are unchained from the burden of writing lengthy code from scratch — allowing them to offer their time towards more intricate projects. No-code does not eliminate the requirement for them. There will always be demand for their skills in creating and fine-tuning technical solutions.

Salary of a Web Developer

An average digital marketing salary of a Web developer with less than a year’s experience is  ₹ 2 lakhs per annum in India, while those with more than 2-3 years of experience can expect  ₹3-5 lakhs per annum in India. 

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Source : (Payscale)

Key Responsibilities of a Web developer 

  • A better understanding of JavaScript, PHP, HTML, CSS, and other related web design coding languages
  • Creating and testing applications for websites
  • Integrating data from the back-end services
  • Maintaining websites
  • Monitoring website performance and website footfalls

Social Media Marketing Specialist

If you are a social media extremist, it is your time to make money out of it. Social Media Marketing Specialists design and implement a complete social media policy for a company. Just as an individual uses social media to represent the best version of themselves, businesses today are hiring social media experts to get them back at the top of the social media game. 

As a Social Media Marketing Specialist, you have to uphold optimistic engagement and quality content (paid or unpaid) across all the social media channels. 

Social Media Marketing Specialist Salary

An average digital marketing salary of a Web developer with less than a year’s experience is ₹2,52,444 per annum in India. 

An SMM Specialist with less than 4 years of experience might earn an average of ₹3,40,924 per annum. And those with about 5-9 years of experience can wish for an average of ₹6,85,923 per year based in India.

(Source: payscale)

Key Responsibilities of a Social Media Marketing Specialist

  • Designing and implementing social media marketing campaigns
  • Monitoring activities on all social media accounts 
  • Develop engaging and artistic content to promote the brand’s message
  • Review social media advertising costs and their returns

Data Analyst in Digital Marketing

A Data Analyst’s job is to interpret data and turn it into information that will offer ways to improve the business, thus affecting business decisions. Data Analysts have to collect information from numerous sources and interpret certain patterns and trends

Analytics is one of the major parts of a digital marketing team and probably one of the most technical digital marketing skills. Analytics is what says a company if they are on the right path and thus gives them a clear understanding of what is working and what is not. 

Salary of a Data Analyst

The average salary for a Data Analyst with less than a year’s experience is ₹3lakhs in India. However, a data analyst with about than 2-3 years of experience can ask for ₹4-5 lakhs per annum in India.

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(Source: Payscale)

Key Responsibilities of a Data Analyst

  • Collect and interpret data
  • Work alongside teams within the management team to establish business needs 
  • Analyze results
  • Identify certain patterns and trends in data sets

Content Marketing Manager

Content Marketing Managers supervise and create a company’s general content across all social media platforms. As the job role suggests, content is the key part of this job. If you have a creative way with words, and are creative in general, along with good communication skills, you can flourish in this area of digital marketing. 

Salary of a Content Marketer

The average salary for a Data Analyst with less than a year’s experience is ₹4,79,323 per annum in India. While Content Marketing Managers who have 5-9 years of experience can wish for an average of ₹8,18,583 in India.

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(Source: Payscale)

Key Responsibilities of a Content Marketing Manager

  • Designing and presenting content in a creative and an appealing way
  • Researching to define the given subjects and topics
  • Creating content marketing plans and strategies  
  • Content creation and execution

Marketing Automation Specialist

A Marketing Automation Specialist’s responsibility is managing the marketing automation platform and completely increasing its capabilities. 

They have to work very closely with project managers, developers, operational initiatives designers, and project managers.

Marketing automation specialists are anticipated to develop marketing strategies and focus on improving all the promotional campaigns to influence the company’s customer base and overall income. 

Salary of a Market Automation Specialist

A Market Automation Specialist with less than a year’s experience might earn an average of₹4 lakhs per annum. And those with about 2-3 years of experience can wish for an average of ₹ 6 lakhs per annum in India.

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(Source: Payscale)

Key Responsibilities of a Marketing Automation Specialist

  • Building and implementing marketing campaigns
  • Analyzing prospect database 
  • Refining analytics procedures 
  • Understanding and evaluating campaign metrics
  • Brainstorming and developing marketing strategies

Paid Media Specialist or Performance Marketer

A Paid media specialist is in charge of bringing in traffic to your web portals through online advertising on platforms like Facebook, Instagram, LinkedIn, Google, etc. As a paid media specialist, you will need to acquire the best of both worlds – a mix of creativity and an analytical mind. 

As a Paid Media Specialist, you are asked to be quick in identifying the platforms which would be the best for reaching out to their audience. You should be creative with your media buying skills to get the finest optimization of input for superior output.

Salary of a Paid Media Specialist

A Paid Media Specialist with less than a year’s experience might earn an average of ₹3 lakhs per annum. And those with about 2-3 years of experience can wish for an average of ₹5- 6 lakhs per annum in India.

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(source: payscale)

A paid media specialist is not the same as a PPC analyst or an SEO specialist, as paid they focus on a wider array of digital media strategies. However, PPC and SEO are closely related to Paid media. 

Key Responsibilities of a Paid Media Specialist:

  • Providing execution-based PPC and SEO recommendations
  • Analyzing and measuring the effectiveness of all PPC activities
  • Develop, implement, and optimize digital campaigns
  • Provide current actionable insights into operation performance to relevant stakeholder
  • Oversee and manage the overall budget for the paid media
  • Conduct in-depth keyword and website research

What are the components that affect a Digital Marketer Salary?

Several other factors play a part when we talk about the salary of a Digital Marketer. Below are some such factors that you should know about:


Experience plays a very important role in how much you can be expecting from an employer in every industry. Multiple years of experience in this industry will only award you a higher digital marketing salary. The more experienced you are, the higher will be your salary.

However, it is no secret that employers also look for quantifiable gains and if you can attain them consistently, they would be very much willing to offer a salary increase for the same.


Skills are the most important factor in any career you choose to settle in. In the digital landscape, more digital skills mean a higher digital marketing salary. 

Now, this does not necessarily mean you have to have all the skills but you can for sure furnish skills that complement your specialization. For instance, a Social Media Marketer with copywriting, and Paid media skills sounds much more appealing and expensive to an employer than just a social media marketer. 

Also, it is very crucial to learn these skills from a trustworthy source so that your knowledge is not unfinished or incomplete. 


The bigger the company you work for, the elevated your salary would be. Though, if you are a fresher, we would recommend working for a smaller firm for starters. The pay might not be very appealing as it would be if you worked at a larger firm, but your learning curve will be much greater than you would have had in a larger firm, in just one year.  

Job Title

Your digital marketing pay would increase as you pave your way up the business world. For instance, a digital marketing manager earns a lot more than a digital marketing executive. Similarly, a digital marketing manager has a lot more duties, experience, and expertise than an executive.

WordPress Skills

Knowing how to run an entire WordPress website can open up a lot of opportunities for you.

You can have a job as a content marketing manager, where your sole job would be managing a WordPress-based website for a brand. Or you can start writing your own blog or any other website running on WordPress.

Knowing how to do certain things like installing plugins and making basic changes to the themes can also be very useful if you desire to work as a search engine optimization (SEO) specialist. There are a lot of SEO plugins for WordPress that are out there, so knowing how to use and install them and to set them up gives you an edge.

You can take on a freelance project by setting up a new WordPress site for clients who use one of the thousands of first-class or free themes that are available out there. A lot of small-scale businesses do not have the expertise skill to get their website set up, so they employ a freelancer.


Although the digital marketing salary is an obvious bonus, there comes many other bonuses of a digital marketing career, which results in many graduates and relevant working professionals targeting this as a career option. 

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