A Career in Digital Marketing

Choosing any career is kind of hard. You feel confused in the beginning and then there is this continuous pressure of being wrong about your choice. But before you go ahead with any career choice in life, you should be thorough with your research of the same.

The field of digital marketing has become one of the most popular career choices in today’s fast and digital world. While browsing online, we are exposed to an overabundance of content that we consume in form of video, memes, images, etc.

The question that arises now, is who drives this content and how trending it is on all social media platforms?

Answering this question is why we have a digital marketer sitting in a different corner of the country, deciding what your explore feed looks like.

If these discussions intrigue you, a career in digital marketing is what you should explore.

Digital marketing is an industry that has shown great potential and has posed itself as a department with significant employment opportunities. With more and more communication channels are available, the need for competent individuals to keep up with the pace of demands.

The rising trend of business digitizing has structured a need for professionals, ones who are familiar with the business and the functioning of digital marketing.

Top 3 Reasons Why Digital Marketing is a Good Career Option:

1. Digital Marketing Is a well-paid Career

Just by entering the digital marketing industry, you get to garner a salary between 25-35k per month, and that too as a fresher. This is on the same level as starting salaries in any other industry.

The best part is that your salary increases based on your experience and talent, rather than the number of campaigns you successfully carried out. 

With things taking a rapid turn in the digital marketing industry, you have to constantly be prepared and on your toes and do great work. And if you can, rest assured you will grasp the salary that matches your ability.

As your career grows in digital marketing and as you move through appraisal seasons, your salary will only increase.

2. Digital Marketers are here to stay

Back in time, ‘the Internet’ may have seemed to some like a passing trend. But, now we know that this isn’t true, by a long shot.

The digital marketing industry has a growth rate of 25-30% yearly and shows no signs of slowing down. (Source: IndiaToday) Big global companies like Unilever and P&G now spend a major percentage

of their marketing budgets on digital marketing, and companies like Amazon and Zomato expend an even higher proportion.

So for those who still think that digital marketing is ‘here today, gone tomorrow, we’re here to say that this industry has definitely made its ground strong, and it is here to stay.

Even senior marketers who have spent their careers engrossed in print and radio are now embracing the digital industry as a medium.

3. This industry offers accelerated Career Growth

Many feel that digital marketing is a field with little upward growth, but we beg to differ. Since it is a comparatively new field, there are very few rules and structures, in this industry; it is your work that will earn you, your worth.

If you are ready to jump right in, work those long hours, involve yourself in pitch meetings for great brands and campaigns for greater brands then you will be rewarded.

You can also grow sideways at a digital marketing agency. For instance, if you are a copywriter who also has a taste and interest in design, you could try your hand at real design.  

Here are a few career options in digital marketing:

Search Engine Optimization (SEO)

With the increased demand for SEO services, job opportunities in this industry are at an all-time high. With a rush in online businesses because of the pandemic, an SEO specialist is a necessity for every organization, brand, and agency.

You can initiate your career as an SEO Executive and then move forward to SEO Senior Executive or SEO Strategist, SEO Manager, and lastly, you can also be an SEO Director.

Pay Per Click

This job role wants an individual to be familiar with the principles of search engine marketing that including search engine optimization. One also needs to be critical and also really good with numbers.

The end goal of every PPC professional is to rotate the online marketing efforts and have the optimal Return on Investment.

Social Media Marketing

Every social media communication has a human messenger who conveys the company’s views to all its customers. A Social Media Executive manages all the relevant social media channels, campaigns that engage with the right audience as a result of creating a loyal customer base.

You can work in this field as a social media marketing executive as a social media marketing specialist, strategist, or even as a consultant, and finally as a social media marketing manager.

Search Engine Marketing

Search Engine Marketing professionals are the ones responsible for planning, implementing, and running the company’s overall SEO strategy casing a wide variety of duties such as web marketing, content strategy, keyword strategy, etc.

Search Engine Marketing executive moving forward to Search Engine Marketing senior executive/ Search Engine Marketing strategist, Search Engine Marketing Manager leading to a Search Engine Marketing Director are the career options that are available in this field.

Career as a Web developer and in Web Designing

From creating a plan to building the outline of a website or web pages, the major role of a web designer is to create a brand-new website or uphold the look, features of the site, and all the other associated applications.

This profile demands strong expertise in graphic designing as well as computer programming. Web Designers will closely work with key development managers to maintain the company’s website and keep it up-to-date to generate planned results from the sales department to brand awareness.

Content Writer

If you are someone with a knack for expressing with words, then this is the best-suited arrangement for you.

A content writer creates content for blogs, articles, social media, etc, and also, for the company website along with evaluating the required analytics to adjust content as required. The content writers are required to regularly update the company’s website and promote the company blog by plunging articles to various platforms.

The junior content writer followed by Senior content writer and then being a Content strategist are the career paths one can aim at in that order.

Digital Agency Account Manager

An account manager acts as a connection between the company and the client. From managing the customer’s accounts to listening to their needs and serving them to meet their objectives, this is what the work of an account manager is. They ensure customer satisfaction.

The major task of an Account Manager is to obtain new business along with maintaining the already existing business. For applying for this position, make sure you have a couple of years of work experience in delivering client-focused results based on customer requirements.

5 Things that the Digital Marketers do which we tend to ignore

Digital marketing indicates the advertisement that is delivered through digital channels such as search engines, websites, social media, and mobile apps. By using these online social media channels,  which companies tend to endorse goods, services, and brands. Digital marketing is a special necessity for all the established as well as all the new emerging brands. These strategies for marketing help brands to reach their objective audiences.

Now, several times, we tend to ignore some of the best strategies that are used by the best digital marketer which can enhance a brand. Technology is progressing at a high pace. New and innovative techniques are being developed. It means with the advancement of every new technology, new trends pop up in very little time. And new trends have bound various digital marketers to be up-to-date all the time. The latest digital marketing trends are very important for marketers to survive their business in the long run.

Website Marketing

This is one of the most crucial strategies used by a digital marketer for advertising or marketing a brand’s business. They try curating their website, keeping in mind the exclusive preferences of their consumers and they try doing this in the most user-friendly manner so that their customers can be at ease while they are purchasing from the brand’s website. To promote their website they post creative ads of their services.

They do the same on various social media from where they can draw the interest of some potential customers, and when the customers are on the brand’s website, the digital marketers use their strategy of visual search. This is where the customer can search their choice of products with the help of an image other than having to type the product name. This way the marketers generate their website to be more user-friendly and less time-consuming.

Video Marketing

The video marketing trend is immensely popular nowadays and will be in trend, for the upcoming years. People love watching visuals more than reading lengthy scripts. And the only app that pops into our mind whenever we think of the video, is YouTube. But, why only YouTube? As a digital marketer, you can make promotional videos, and send them on Instagram or Facebook. Choose the app, in which you have a large amount of presence of your potential clients.

This way you have more chances of obtaining the attention of your consumers who may genuinely be interested in using your services or buying your products, as these days people are found to be spending a significant amount of their time surfing through the feeds of these social media apps.

Artificial Intelligence

Artificial Intelligence (AI) reduces human efforts and helps them catch up with speed in their work. In digital marketing,  AI is ubiquitous. AI analyzes, understands, and interprets the pattern of search, and behavior of your consumers. It is very flexible and dynamic.

It helps marketers in the proposal of products, personalized emails, content creation, and much more. So, this strategy must not be ignored, which we tend to do at times.

Social media messaging apps

Social media is a large field and is not only limited to just socializing with friends or relatives. Businesses, these days, are using social media apps to converse with their customers and promote their products and services to them. Here these are – WhatsApp, Facebook, Instagram, telegram, etc.

These apps are principally in trend because they provide businesses with an unbelievable and unique personalized form of marketing and help to attain potential customers. And this is yet again, a marketing strategy that digital marketers use these days, which we do not realize, is very crucial in spreading the name of a brand and for reaching out to customers.

Shoppable Posts

These are the posts used by digital marketers to help promote the brand and reach out to potential customers. You can see these posts while you scroll through apps, such as – Facebook, Instagram.

On seeing these posts, all you have to do is just click on that post and it will take you to the website from where you can buy that product, you liked so much. The shoppable posts are highly used by digital marketers, which we ignore. These posts are becoming a great earning factor and an effective way of bringing in potential customers for businesses and organizations.

 Mentioned above, are all the exclusive trends that are highly in demand in the market today, and are used by digital marketers today. We ignore these strategies used by them as these may look like petty or negligible ways of enhancing our business, but these are the strategies that are used by digital marketers and are bringing success to some well-established brands in drawing an audience towards their products.

Conclusion

A career in digital marketing is highly profitable if you play your cards correctly. You will need to keep your learning spirit on the go and you should always aim high. Never be satisfied when you are choosing a career in digital marketing because you will always have space to improve.

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