Are you a Digital Marketer or going to become one?
Then, here are the best Digital Marketing Tools you need to use to make your work easy & save time.
Digital Marketing includes content writing, conducting keyword research for SEO, running ads to get paid traffic, managing social media channels, sending emails to subscribers, etc. To conduct these things, you need tools.
Each of the tasks you need to do needs a tool that will save you a lot of time & works easily. With the increasing digital marketing strategies, there are a lot of tools available for Digital Marketing.
Best Digital Marketing Tools
In this post, you will get to know about the 10 best Digital Marketing Tools that you should use. Some tools have alternatives that are mentioned. Let’s get started.
Semrush is one of the top SEO tools that a Digital Marketer needs to have with him. It is created to help businesses rank their website, improve their organic search & spy on their competitors.
You will find a lot of SEO tools in the Semrush dashboard that you can use to boost your website rankings. With a lot of tools to use, Semrush is the best Digital Marketing tool out there.
Now, let’s take a look at some of the best features that Semrush provides.
This tool will give you the complete data of the searched keyword. It is the most used tool of Semrush. It provides all the factors of the keyword. It will show you –
- Search volume in different countries
- Keyword difficulty
- CPC (Cost Per Click)
- Keyword variations
- Related keywords
- Related questions
- SERP Analysis
By using this feature, you can find keywords that have low competition & are easy to rank. This helps you to target specific keywords for specific countries & get organic traffic on your website.
This tool shows all the backlinks of a website. If you want to take a look at your or your competitors’ backlinks, this feature will help you. It shows –
- Authority Score
- Referring domains
- Backlinks (dofollow & nofollow)
- Anchor texts
- Referring IPs
- Top Countries
- Indexed Pages
This is another useful feature that Semrush offers to website owners. It scans your website completely for 130+ technical & SEO mistakes. You can then correct these mistakes to rank better.
It shows all the errors & corrections you need to make on your website. It also checks your On-page SEO so that you can take a look at your meta tags, title, keyword density, etc.
This is the tool to spy on your competitors. You just have to input your competitors’ domain name & it will show you all the details of that website. It shows –
- Keywords for which website is ranking
- All the backlinks
- Traffic sources
- Search performance
- Top content
- Organic search traffic
- Paid keywords & traffic
With all these features, Semrush is a bundle of some best SEO tools. Semrush offers three pricing plans – Pro, Guru & Business. You can also use Semrush for free but with limitations.
Their Pro Plan costs $119.95/month, Guru Plan costs $229.95/month & Business Plan costs $449.95/month. As the cost keeps increasing, more features are added & the daily limit increases.
You will find many other SEO tools similar to Semrush that offers various tools to rank your website. SEMrush is one of the swiss army knife in Digital Marketing Tools , but here are some alternatives which are good too.
Ahrefs is another popular SEO tool similar to Semrush. It is majorly used for keyword research as it has a good keyword explorer tool that shows all the information about a search keyword.
Ubersuggest is an SEO tool by Neil Patel that you can use for free (limited features). You even don’t have to create an account to use the tool. If you want more features, you can upgrade to their premium plans.
SpyFu is a popular SEO toolkit majorly used to spy on your competitors. It can be used to perform keyword research, discover backlinks, site audits, etc. It is one of the cheapest tools available for SEO purposes.
2. Google Analytics
If you are a website owner, you should keep track of your traffic. Website traffic analysis is important to know about your readers & how to convert them to get sales or more traffic.
Google Analytics shows –
- Real-time online users
- Audience’s country, device, browser, network, etc
- Organic search keywords
- Traffic sources
- Landing pages
- Exit pages
- Bounce rates
- Site Speed
- Number Of Sessions
- Custom Report
It is simple to implement Google Analytics on a website. Just register on Google Analytics, add the analytics code on the website & you are ready to monitor the website’s traffic.
Email marketing is one of the domains of Digital Marketing. It includes sending emails to your subscribers about new products, blog posts, etc. It has the highest ROI.
To send emails, you need an email marketing tool. There are many services out there to send emails to subscribers. One of them is Mailchimp which is one of the best email tools.
Mailchimp has many features –
- Drag & Drop Builder
- Content Studio
- Marketing Automation
- Real-time Analytics
- Transactional Email
- 250+ App Integrations
- Audience Management
While Mailchimp is available for free to use, the free plan has some limitations over the number of subscribers, number of emails per month, automation, segmentation limit, etc. You can upgrade to their paid plan.
The pricing starts at $10/month that includes custom branding, A/B testing, 1-click automation, 24/7 support, etc. The maximum pricing is $311/month in which you get all the tools.
It also has Pay As You Go plan which is suitable for infrequent senders. You can buy some credits in advance to send emails. One credit equals one email.
While Mailchimp is a good email marketing tool, there are many more tools that provide more features at affordable prices.
Sendinblue is becoming popular with its affordable rates & better services. You can add unlimited subscribers for free & send emails. Its features include SMS Marketing, Customizable Signup Forms, Advanced Segmentation, Realtime Reporting, etc.
Aweber is a popular email marketing service used by many Digital Marketers because of its better service. You get Email Builder, Email Automation, Free Email Templates, 1000s of Professional Images, Unlimited Landing Pages, Custom Domains, Signup Forms, etc.
ConvertKit is a popular email marketing tool used by many website owners & businesses to run email campaigns. You can send unlimited emails, landing pages, subscribe tagging, automation, signup forms, custom domain, etc.
4. Google Ads
When it comes to organic traffic, Google is one of the top search engines for organic traffic as well as paid traffic. Google is the best source of paid traffic. This is where Google AdWords comes.
Google AdWords (Google Ads) is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords. It means you can bring traffic to your website for certain keywords.
All you need to do is select a keyword & bid CPC amount. Make sure that you focus on long-tail keywords instead of one or two keywords as its CPC is low & you will receive more traffic. There is less competition in targeting long-tail keywords.
Digital Marketing includes Social Media Marketing & social media means graphical content. Your social media posts should be attractive & informative. To create this type of content, graphic design software is required.
Canva is one of the most popular graphic designing platforms when it comes to exclusive features & stock images. It is available to use for free though have some paid plans as well.
You can use Canva to create beautiful social media posts, blog post images by using its prebuilt templates, a large library of stock images & clip arts. You can even create short videos or gifs.
If you think Canva is not enough for you, then there are other good options for designing your graphics.
Crello is an online image editor where you can create your designs with many templates available. It is best suited to create animated images. Its Animation Maker suite gives users animated templates and objects to use to create more engaging images and videos.
Snappa works similar to Canva. It has an option to share your designs directly to social media without leaving Snappa. Also, you can add your own custom fonts to your designs. Snappa is an easy-to-use tool.
Create beautiful photos, logos, social media graphics with Picmonkey. A good alternative to Canva, you can use Picmonkey to edit your images, get more templates & design assets, add some effects & filters, etc.
Buffer is a complete social media management tool that allows you to schedule and publish your posts on your social media accounts from its platform. It lets you integrate all your accounts into one, easy-to-manage dashboard.
What do you get in Buffer?
- Planning & scheduling posts
- Drag & Drop Editor
- Team collaboration
- Custom-tailored posts
- Calendar to keep watch
- Stories & Posts Analytics
- Boosted Post Analytics
- Audience Demographics
- Custom reports
- Best time to post & posting frequency recommendation
- Comments on Buffer platform
You can use Buffer on a browser or mobile app. It also has a browser extension that you can install.
Buffer plans start from free & go up to $99/month. Their cheapest plan of $15/month includes 8 social channels & 100 scheduled posts a month. You also get a 14-day free trial to test out Buffer.
There are other social media management tools that provide more features, affordable plans & good support.
It is a tool that makes your social media management process easy from scheduling and publishing your posts to coming up with in-depth analytics. You can schedule up to 5000 posts compared to Buffer (2000 posts).
Sprout Social is a good Buffer alternative when it comes to social media management. It is a platform that provides a single hub for social media publishing, analytics, and engagement across all of your social profiles.
7. Facebook Ads
Just like Google, Facebook also has its own Ad network that allows you to show your ads on Facebook & Instagram. You can use Facebook ads to get the targeted audience on your website.
Facebook has 2.7 billion monthly active users whereas Instagram has 1 billion monthly active users. With a wide user base, Facebook Ads is one of the best PPC platforms to get a targeted audience.
Types Of Ad Formats on Facebook –
Types Of Ad Formats on Instagram –
- Ads in Explore
You can set your daily budget, target audience according to their location, age & interests. It also has an option to set the audience automatically. You can promote your page or a post, get visitors on your website or sell services.
Topic is a popular content writing platform that can be used to create quality SEO optimized content faster & easily. No need to do hard work, instead use Topic.
Just enter the keyword for your post and using the results in Google, you’ll get to know what headings, keywords & questions you should include in your post.
Topic provides another tool called Outline Builder to curate the research into a comprehensive outline. It provides you with the outline of your blog post. So, you don’t need to do it manually.
Use Topic’s Content Grader to quickly see what your draft is missing. Create a feedback loop that ensures that every article covers what your audience is searching for.
Their plans start at $50/month in which you get 5 content briefs a month. The highest plan is $500/month that gives 100 content briefs a month.
9. Google Search Console
Google Search Console is a web service by Google which allows webmasters (website owners) to check indexing status and optimize the visibility of their websites in Google search engine. It is a must-use tool.
It helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. Well, it is not necessary to signup on the search console to index your website, but it is much helpful.
Things Offered –
- Search Performance Reports
- Indexing of new pages
- Fixing various indexing issues
- Verify mobile usability
- Site issues, loading issues
- Security reports
- Index reports
- Schema (Structured Data) Reports
- Core web vitals
10. Google Trends
Google Trends is a free tool by Google that provides data and graphs on the popularity of search terms used on Google and YouTube. You can find what’s trending, when it’s trending, etc.
When you search for a keyword or search term, it will show you the trend graph over a timeframe that you can change. Along with this, you will get to see demography information & related search terms.
On the homepage, you get to see what’s trending currently in any country or state. This helps you to write articles around these topics & will be able to rank them easily in search engines.
So, these were the 10 best Digital Marketing Tools you need to use if you are a Digital Marketer. These tools help you to make your work easy & save a lot of time.
Some of these tools are available to use absolutely free while to use some of them, you need to pay for their subscription. If you think you don’t need the paid ones, don’t buy them. Instead use their free plans.